It’s important that your AdWords advertising helps you to reach your business goals successfully. Recently the helpful folks at Google have created a series of short videos to help you make sure your account is working as effectively as possible.
These videos will walk you through 5 topics, explaining each in very simple terms.
How best to organise your AdWords account
How to control your advertising costs efficiently
Building Successful Keywords
Writing Engaging Ads
Tracking the results
I hope you found these useful!