E-commerce SEO: The Complete Guide (2021)
Article first published April 2019, updated May 2021. To succeed at e-commerce, ranking higher than the competition on Google is essential. This is done through SEO.
What's new
The latest eCommerce articles from the WebSell blog. Here you can get the latest product updates, ‘how-to’ guides, and insights for making the most from your WebStore.
Email Marketing for Retail: 11 Tips for 2021
Article first published March 2019, updated March 2021. Email is one of the most effective marketing channels for retailers that want to increase sales. For a relatively low investment of both time and money, the ROI (Return On Investment) from emailing customers directly is clear to see.
4 Key Reasons Why Your E-commerce Site Needs a Blog
Pretty much every business needs a web presence in 2020. This much we know. But what many don’t know is that having a blog can hugely improve traffic and sales. Blogging plays a role in the customer’s buying journey.
How to Increase Your Store’s Average Order Value
Average Order Value (AOV) is the average amount spent by customers on each online purchase made on your webstore. The value of the average basket is usually calculated using this formula: Total revenue before taxes and shipping / number of orders placed = average basket value.
11 Top eCommerce Marketing Tools
Getting your website up and running is one thing, but no one will buy from your site unless you market it to potential customers. A big hurdle for many is that most small and independent retailers can’t afford to hire marketing professionals. That’s where your suite of marketing tools comes in.
How to Prepare Your eCommerce Site for the Holiday Season
In a year unlike any other it might seem hard to predict anything, but online shopping for the holidays in 2020 is going to be huge. And it’s not just for the major marketplaces like Amazon. Google has seen a major jump in support for local small businesses this year.
Why Product Packaging is Important for E-commerce in 2020
Product packaging is the final touchpoint with your customer. It’s your last line of marketing, and nailing it often means returning customers. Your packaging is a physical manifestation of your brand.
15 Ways E-commerce Brands Can Grow Their Email List
Many businesses would not have been so successful if it wasn’t for email marketing. Since emails are a great way to connect with customers directly, using them to share offers, promotions, and news is a great strategy for smaller brands.
How to Create the “Complete Content” That Google Loves
Google’s algorithm is always changing, but if there’s one trend that we have seen consistently, it’s that the search engine giant has favored longer-form content over the last few years.
How to Create a Unique Selling Proposition for Your Online Business
If you’re selling products online, then your business must have something unique to offer. Some have identified why this is, but many more haven’t, which often means missing out on sales.
How to Do eCommerce Marketing During a Crisis
COVID-19 owns the global narrative, which can make getting your message out there hard. However, your customers shop with you for a reason and they don’t expect you to deliver their daily news. But it wouldn’t be wise to ignore the global situation either.
How to Leverage User-Generated Content to Increase Sales
If you’re making daily sales, then you could be generating valuable content daily and at no extra cost to you. Sound good? Then keep reading! Content created by your customers has been proven to help boost sales and increase customer retention.