Adding a Blog to Your NitroSell WebStore

14 January 2013

You can add a blog to your NitroSell webstore and add posts to that blog to inform your customers about your products or offers. A regularly updated blog can bring multiple benefits to your ecommerce website including:

You can also check out a recent post for why ecommerce businesses should blog. This blog explores practical steps for how to add a blog to your NitroSell webstore.

Creating a Blog and Blog Post

Your webstore has a default blog that is simply called ‘Blog’. You can keep the blog or create your own.


  1. From your WebStore Manager (WSM), go to Design & Content > Content > Blog.
  2. Click Add article to Blog.
  3. Give your blog post a title, author, and publish date.
  4. Choose to enable comments or not.
  5. Include your SEO Attributes (URL, Meta Description, etc.)
  6. Write your article and click Save to publish.

Note: Comments are automatically supported using Disqus, as are author thumbnails through the use of Gravatar.

Categorizing Your Blog

You blog posts should be categorized so your customers can find posts easily – just like your webstore has categories.


  1. From your WebStore Manager (WSM), go to Design & Content > Content > Blog.
  2. Click Add category to blog.
  3. Give your category a name.
  4. Choose to show the category as a tab on your website or not.
  5. Input your Disqus details.
  6. Include your SEO Attributes (URL, Meta Description, etc.)

Note: Filling in your Disqus information will allow people to comment on your blog posts. To enable this you need to create a Disqus account.

When you click Save the editor will allow you to add introductory text to the category. This will be displayed at the top of the category page before the blog post listing.

Setting Up a Disqus Account

To enable comments on your blog articles, you need to create a free Disqus account. You can sign up here.

The fields are as follows:

  1. Site URL: URL of your webstore.
  2. Site Name: WebStore’s name.
  3. Site Shortname: Enter a memorable name here and use it to fill in the Disqus Shortname field in WSM when creating a blog category.
  4. The Username / Password / E-mail address entered will be the user that has moderation privileges over comments made on blog posts. We recommend that the moderator is someone that checks your site daily.

Setting Up a Gravatar Account

Gravatar is a free service, which enables you to associate your e-mail address with your picture. Having an account and entering the appropriate e-mail address when creating an article, will enable the display of your author’s thumbnail. You can sign up to Gravatar here: http://en.gravatar.com/

After entering your e-mail address, Gravatar will send you a confirmation link, which, when clicked, will allow you to add your picture. Please note that it can take up to a few days for services to fully register your new image.

Modifying Existing Categories and Articles

Categories and blog posts can be directly modified through the WSM by clicking the pencil icon on the Blog Management section for the post or category you wish to edit.

If you want to change the properties — enable/disable comments, change the author email, change the blog category, or enable/disable a tab link — or even delete the article/category, you can do it from the dropdown on the right-hand side of the editor’s menu bar.

Customizing the Blog’s Design

If you are familiar with HTML, you can customize almost every aspect of the blog using NitroScript. However, we recommend only using this feature if you are experienced in writing code.

If you would like to customize the look of your webstore’s blog, get in touch with our support or design teams to discuss your options.

Where you have long articles, it can be advantageous to only show a short excerpt, which can be expanded by the reader if they are interested in reading the whole post. By default, on the blog listing pages (blog categories), the webstore will truncate the article at the end of the first paragraph.

If you would prefer to show entire articles replace line 35 with the following:


To read more about the SEO benefits of blogging, you can read the following related guides/posts:

Ecommerce SEO: The Complete Guide (2021)

4 Key Reasons Why Your eCommerce Site Needs a Blog

How to Improve Your Organic Rankings: 14 SEO Steps for 2021