Veritas integrated their in-store LS Central ERP system through the WebSell platform and continued to grow.

With WebSell’s smooth integration with LS Central, Veritas were quickly able to improve e-commerce metrics across the board

Veritas is a religious retailer with stores located across the island of Ireland. The business wanted to connect all of its brick-and-mortar stores to one central ERP system that communicated directly with their online store. WebSell’s integration to LS Central was exactly what they were looking for.




Leading religious publisher and retailer

Veritas is the biggest publisher and retailer of religious books in Ireland. Their origins date back to 1899, when an early organization was set up to distribute materials to the Catholic population of Ireland.

It has since developed into a retail giant, with multiple stores throughout the country, and an online store that syncs together data from each location. Ireland’s Catholic population stands at just over 78%, and Veritas remains number 1 for religious publications.

As a multi-store retailer, Veritas needed a platform that could ensure all data points stayed synced, no matter where business was conducted.

WebSell connects directly to a number of different POS and ERP systems, meaning businesses can scale from single store outfits to multi-store operations. Veritas wanted their powerful new ERP system to be the backbone of their online operations. Creating fully integrated e-commerce businesses powered by POS/ERP systems is exactly what WebSell do.

In this case study we spoke to James Murphy, E-commerce Manager at Veritas to discuss his experiences.

Finding the right partner

With emerging technology trends and the growing desire for an omnichannel experience in the business and their customer base, Veritas decided to upgrade their POS and also create a new, mobile-friendly user experience – this is when WebSell joined the project.

Before their new integration, Veritas were using Magento as their e-commerce platform. WebSell’s brief was to create a website which used data from the back end warehouse and distribution systems, to build a modern and capable website which would serve the needs of both retail and trade customers.

WebSell had already developed a smooth integration to LS Retail’s ERP system LS Central. LS Central had all the capabilities that a busy multi-store retailer required, so Veritas decided to push ahead with the switchover while also redesigning the core webstore.

Our website hadn’t been updated since 2011 and was not suitable for changing technology or keeping up with our competitors. It served the purposes of simply an online portal for retail but was not suitable to our growing audience.

James Murphy, E-commerce Manager at Veritas

Switching over and scaling up

With WebSell on board, Veritas wanted to create a modern, mobile-friendly, e-commerce solution that could seamlessly integrate with LS Central – a high-powered ERP built off Dynamics 365 Business Central, and delivered by LS Retail. Tracking information from customer orders and integrating the site with third-party providers like Amazon and eBay were key parts of the integration process.

The challenge in Veritas’ LS Central integration was in allowing trade customers and more traditional customers access the web portal seamlessly so that different cohorts could access the site, place orders, and update their information simultaneously. Given Veritas’ specific customer demographics and their large and varied inventory, it was crucial that the integration with LS Central was hassle-free and resulted in no loss of data or customer information.

We met with a number of e-commerce providers, but found WebSell to have been closest to meeting our requirements as they had worked with Dynamics 365 Business Central in the past.

James Murphy, E-commerce Manager at Veritas

Online success

WebSell’s integration with LS Central ensured no sales data or customer info was lost in the transition. Veritas were pleased with how the integration process went and found working across different teams like design and implementation to be a seamless process.

The results speak for themselves with increases in traffic, transactions, and revenue when the integration was completed. Veritas saw 24% more online traffic post-integration and also saw a 45% lift to transactions. All this resulted in Veritas being able to significantly move their bottom line, with overall revenue increasing by 50%.

E-commerce plays a significant role in everything Veritas does and it has become an essential online sales channel for the business. WebSell’s robust solution ensured Veritas had a quick and hassle-free communication from LS Central to webstore.

We found WebSell great to work with. As with any large project, there were always issues and bugs but found WebSell were quick at resolving any issues. We found them patient and offered great solutions within a complicated brief and a tight budget. Design and implementation were seamless despite having to launch earlier than scheduled due to issues with our old system. We were guided into the new system every step of the way which made the learning curve in using WebSell much smoother.

James Murphy, E-commerce Manager at Veritas

Learn more about WebSell’s LS Central e-commerce integration or request a free demo.


Get online success

WebSell is the complete e-commerce solution for your business. Request a free demo to see our platform in action.