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The latest eCommerce articles from the WebSell blog. Here you can get the latest product updates, ‘how-to’ guides, and insights for making the most from your WebStore.

Customer Experience • 18 February 2021

How to Increase Your Store’s Average Order Value

Average Order Value (AOV) is the average amount spent by customers on each online purchase made on your webstore. The value of the average basket is usually calculated using this formula: Total revenue before taxes and shipping / number of orders placed = average basket value.

Customer Experience • 7 May 2020

Boosting Digital CX: Here’s Why It Matters

What separates leading businesses from the rest of their industry? The division between a sustainable business and a failed business is increasingly drawn at customer experience—or the impact your company leaves on your customers at every step in their purchase pathway.