When a customer lands on your site, you need to show them why and how your product meets their needs. In today’s world, customers can compare items online easily and quickly, so you need to stand out. Your product description is where you convince your customers why they should choose you.
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Have you ever found an item on the web you are almost ready to purchase only to find the key information you need to verify your requirements is missing? Will it fit?/ How heavy?/What is it made of? Etc.