The latest eCommerce articles from the WebSell blog. Here you can get the latest product updates, ‘how-to’ guides, and insights for making the most from your WebStore.
Article first published March 2019, updated March 2021. Email is one of the most effective marketing channels for retailers that want to increase sales. For a relatively low investment of both time and money, the ROI (Return On Investment) from emailing customers directly is clear to see.
Pretty much every business needs a web presence in 2020. This much we know. But what many don’t know is that having a blog can hugely improve traffic and sales. Blogging plays a role in the customer’s buying journey.
Instagram can be a really effective channel to build a loyal group of followers that you can turn into customers. It’s now a major sales channel for many businesses, due to Instagram’s highly engaged user base.
No matter how hard online retailers are trying to generate brand awareness and guide customers through their sales funnel, on average, only three out of ten online shopping carts will generate a sale.
If you’re selling products online, then your business must have something unique to offer. Some have identified why this is, but many more haven’t, which often means missing out on sales.
COVID-19 owns the global narrative, which can make getting your message out there hard. However, your customers shop with you for a reason and they don’t expect you to deliver their daily news. But it wouldn’t be wise to ignore the global situation either.