COVID-19 owns the global narrative, which can make getting your message out there hard. However, your customers shop with you for a reason and they don’t expect you to deliver their daily news. But it wouldn’t be wise to ignore the global situation either.
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It’s no secret that the coronavirus (COVID-19) outbreak has had a big impact on the world economy. Businesses need to adapt in order to survive and thrive. While the outbreak is a threat to many in the retail sector, there is an opportunity to use the health crisis to your advantage.