NitroSell Partners with Segmentify for eCommerce Personalization

10 September 2018 • 4 min read

NitroSell is pleased to announce that we have entered into a partnership agreement with Segmentify, a leading provider in eCommerce personalization and recommendations.

Who is Segmentify?

Segmentify is a recommendation platform for eCommerce businesses.

Segmentify’s vision is to create a better online shopping experience by personalizing it for each visitor, thus increasing online sales. With its advanced machine-learning technology, it promises its customers at least a 10% uplift in their online sales in just 2 weeks. Segmentify serves over customers in over 10 countries.

With offices in Berlin, Paris, London, Istanbul and Dubai, Segmentify helps improve the eCommerce experience at both ends of the transaction. Through its personalization services, online customers save time by finding the exact products they’re looking for on webstores, while eCommerce managers enjoy an increase in customer satisfaction and online sales.

What does personalization mean?

In its simplest definition, personalization means offering the right product or campaign to the right customer at the right time and through the correct channel.

In the agile world of eCommerce, online visitors leave eCommerce websites without making a purchase, unless they are shown the exact products they’re looking for under 8 seconds. According to a Gartner study, out of 100 online visitors, only 2 actually end up making a purchase — a very low conversion rate.

Segmentify aims to solve this problem by only showing the most relevant products and campaigns to each shopper.

Why is personalization crucial to eCommerce success?

eCommerce companies spend big amounts to drive traffic on their websites. However, unless you direct those visitors to the relevant products, you won’t be able to recoup the money you spent to acquire them. The inability to direct shoppers towards the right products leaves eCommerce managers with low ROIs and high Customer Acquisition Costs.

The solution to this problem lies in eCommerce personalization, which means presenting each visitor with the exact products they’re looking for. This is exactly what Segmentify does, by tracking the online behaviors of each customer, and then using that data to recommend them the products they are most likely to purchase.

Read all the different ways eCommerce personalization will benefit your webstore here.

Segmentify offers three different solutions to improve eCommerce:

1. Personalized Product Recommendations

With Segmentify’s personalized product recommendations, you can present each visitor the exact products they’re looking for in real-time. By offering your customers the right products or campaigns at the right time, you’ll add at least 10% to your online revenue in under 2 weeks. You can find case studies about real-life uses of Segmentify solutions here.

2. Personalized Emails

Personalized emails let you stay in touch with your visitors at all times. Through 9 different email scenarios, you can seize each opportunity to increase your sales. From reminding your customers about the items they left in their carts, to sending them complementary products following their last purchases, and with fully personalized email campaigns, you can use every opportunity to increase your online sales.

3. Real-time Conversion Analytics

Segmentify’s real-time conversion analytics tools Trendify, Bannerify and Insights let you stay on top of everything that’s happening on your online store in real-time. By relying on real-time reports, you can always make data-driven business decisions, and be one step ahead of the competition! Learn more about Segmentify’s real-time reports here.

Why Segmentify?

Segmentify promises its customers an uplift of at least 10% in their online sales, with the help of its advanced machine-learning technology. It takes only 5 days to get on board; Segmentify’s Customer Success team takes care of the rest by preparing 6 ready-to-go campaigns — the best part is that this is all included in the initial fee.

On NitroSell’s side, Segmentify can be enabled using a single WebStore Manager-based configuration option — simply turn it on, enter your Segmentify info, and all the relevant code is deployed automatically!