Jargon Buster: Spotlight on META tags

3 August 2010

What are they?

META tags are HTML tags used to describe the content of web pages. NitroSell eCommerce automatically generates and inserts META tags into department, category and product pages. Two types of META tags are generated – Keywords and Description tags – and they are populated with relevant data synchronized from your point-of-sale system.

For product pages, META keywords are taken from the Microsoft RMS POS item database such as the department name, category name, product name, lookup code and sub-descriptions. Additional data elements beside those found in the RMS POS and additional search engine keywords may be populated using the NitroSell Product Attribute Manager (NSc PAM). The META description tag is composed of a combination of the product name and the extended description.

What does a META keyword and description tag look like?

META Keywords: <meta name="keywords" content="Sidewalk Chalk Bucket 20 Pack, Pastels And Crayons, Student Chalks, Pastels And Crayons, Student Chalks, A0030778, S02564, S02564, buy, shop, order, store" />
META Description Tags: <meta name="description" content="Sidewalk Chalk Bucket 20 Pack: Colourful chalk perfectly shaped for little hands. Ideal for use on footpaths, schoolyards or playgrounds." />

How are they used?

The META description and the META keywords tags are not seen by users but search engines use them to supplement the index of pages listed in search results. NitroSell’s automatic generation of META tags ensures the webstore has unique descriptions for each page and that each page’s content is accurately summarized.