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The latest eCommerce articles from the WebSell blog. Here you can get the latest product updates, ‘how-to’ guides, and insights for making the most from your WebStore.

Guides • 20 May 2021

E-commerce SEO: The Complete Guide (2021)

Article first published April 2019, updated May 2021. To succeed at e-commerce, ranking higher than the competition on Google is essential. This is done through SEO.

Guides • 12 May 2021

17 Tactics for Increasing E-commerce Sales on Instagram in 2021

Article first published April 2019, updated May 2021. Instagram is no longer just a social channel for personal use, it’s now a legitimate marketing and shopping tool that you need to have in your e-commerce strategy. Why? 1.

Email Marketing • 24 March 2021

Email Marketing for Retail: 11 Tips for 2021

Article first published March 2019, updated March 2021. Email is one of the most effective marketing channels for retailers that want to increase sales. For a relatively low investment of both time and money, the ROI (Return On Investment) from emailing customers directly is clear to see.

eCommerce • 11 March 2021

4 Key Reasons Why Your E-commerce Site Needs a Blog

Pretty much every business needs a web presence in 2020. This much we know. But what many don’t know is that having a blog can hugely improve traffic and sales. Blogging plays a role in the customer’s buying journey.

Customer Experience • 18 February 2021

How to Increase Your Store’s Average Order Value

Average Order Value (AOV) is the average amount spent by customers on each online purchase made on your webstore. The value of the average basket is usually calculated using this formula: Total revenue before taxes and shipping / number of orders placed = average basket value.

Guides • 11 February 2021

How to Get More Instagram Followers for your Business

Instagram can be a really effective channel to build a loyal group of followers that you can turn into customers. It’s now a major sales channel for many businesses, due to Instagram’s highly engaged user base.